منابع مشابه
Review for Identifying Online Opinion Leaders
Nowadays, Internet enables its users to share the information online and to interact with others. Facing with numerous information, these Internet users are confused and begin to rely on the opinion leaders’ recommendations. The online opinion leaders are the individuals who have professional knowledge, who utilize the online channels to spread word-of-mouth information and who can affect the a...
متن کاملWays of Identifying the Opinion Leaders in Virtual Communities
Virtual communities are the uppermost communication spaces and channels for online word-of-mouth. And opinion leaders are the most important group for enterprises’ word-of-mouth communication. As enterprises are engaged in online word-of-mouth marketing activities, the key is to find out the opinion leaders in virtual communities. In this paper, after affirming the effects of opinion leaders an...
متن کاملIdentifying Network Public Opinion Leaders Based on Markov Logic Networks
Public opinion emergencies have important effect on social activities. Recognition of special communities like opinion leaders can contribute to a comprehensive understanding of the development trend of public opinion. In this paper, a network opinion leader recognition method based on relational data was put forward, and an opinion leader recognition system integrating public opinion data acqu...
متن کاملIdentifying Opinion Leaders in Time-Dependent Commercial Social Networks
The increasing amount of information flowing through commercial social networks offers clear advantages for companies who can take a valuable feedback from community actions. In particular, the identification of influential users in on-line social network can support companies in designing and targeting marketing campaigns, as influential gate-keepers and diffusers of information can ignite epi...
متن کاملIdentifying Key Opinion Leaders Using Social Network Analysis
Identifying KOLs requires broad and up-to-date experience with these individuals, something pharma companies lack. In fact, most life science companies delegate this exercise to third parties. In turn, these providers make use of “tried-andtrue” methods of engaging KOLs, including literature database search and survey methods. In an age where consumers hold sway over purchase considerations and...
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ژورنال
عنوان ژورنال: Transportation Research Record: Journal of the Transportation Research Board
سال: 2014
ISSN: 0361-1981,2169-4052
DOI: 10.3141/2468-09